“PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK MUAMALAT INDONESIA CABANG KOTA MALANG” (STUDI PADA MASYARAKAT KOTA MALANG)

This study aims to determine how the effect of product innovation on people's interest in saving at bank muamalat. This study uses descriptive quantitative research methods to describe the results of the data found, namely primary data and secondary data. This study uses a quantitative approach with the subjects of Malang city and students. The method used in this study uses SmartPLS as a data analysis tool by using two independent variables, namely Product Innovation and Promotion. The hypothesis of the product innovation variable will significantly affect the customer's interest in saving at Bank Muamalat Malang City Branch and the promotion variable significantly affect the customer's interest in saving at Bank Muamalat Malang City Branch. The research results found from the research results show that product innovation and promotion have a significant and positive effect on interest in branch storage at Bank Muamalat Indonesia in Malang City. From the test path coefficient, the T statistic value is 5.129 for Product Innovation and 4.003 for Promotion which is above the t-table value of 1.96 significant at 0.0